Consumer & B2B PR - Strategy, Communications, Influencer

We are a collaborative that uses our smarts and our hearts to help you grow.

Brave enough to say no
Smart enough to find the way to yes

Averaging 19+ years of experience we have worked for the best and then made the leap to create on our own terms. We believe in investing in talent, clients and the greater good.

Karyn Martin

Founder & Chief Strategy Officer, Golden Thread

Self-described pirate with a heart of gold. Raised by a writer; PR is in my DNA. Strategy, manipulation and vulnerability are positive words in my book. Those who know me best count me as a boss, advisor, supporter and most importantly, a friend. Pearl, Coco, Bernie and Sasha. Yes, I drive results and know the names of my clients’ dogs. And yes, both are important.

I might laugh too loud, care too much and drink my wine too fast, but no one ever accused me of being boring.

Refined, expert-level skills: we’ve got them.

PR / Public Relations
Media Training
Event Planning & Staffing
Copy Writing
Social Media Strategy
Strategic Communications
Influencer Campaigns
Corporate Communications
Brand Strategy
Thought Leadership & Speaking
Product Launches
Digital Marketing
SEO

The Collaborative

Kristina Lupo

Kristina is most passionate about developing killer digital marketing strategies. Along with most toddlers, she believes “why?” is the most important question one can ask. If your strategy doesn’t include the why, it’s just a collection of tactics. Kristina’s industry knowledge and expertise comes from a wide range of agency experience including business and digital marketing strategy development, account services and operations.

I never put my name on something I’m not proud to deliver (thanks Dad) and I will always be honest, even when it’s hard. A blessing and a curse but, I believe, critical to success. Rest assured though, I will buy you a drink before calling your strategy baby ugly.

Kristina Lupo | Digital & Social Strategy Expert

BraveHeart

BraveHeart specializes in the development, execution and management of SEO programs. We are the SEO experts that SEO experts ask for advice. We are a band of versatile characters who can speak to all the points of connection between your brand and the people you want to engage.

Brave + Heart. We bring it. We are the people in the ring. Not on the sidelines. Brave enough to swing for the fences. Enough heart to still cry at Titanic.

Tammi Wilson | President

36creative

36 is a creative agency headquartered out of New Hampshire that is an active workshop buzzing with creatives, developers, and account managers. They’re no stranger to snatching trophies and they specialize in brand strategy, web design, and web development.

36 is my baby. My creative, skillful, talented baby that sometimes cusses and drinks way too much Red Bull.

Steve Gabriel | Co-Founder and Managing Partner

You swiped right, now what? (Our process)

You can’t skip a step, but you can choose how deep to go.

Discovery

Let’s really get to know each other. Think sharing circle.

Exploration

Lots of research. Standard methods. Ignore the black unmarked car outside your house.

Identification

Of that Golden Thread. That killer insight that connects.

Approach

Now we set the baseline and create the strategy.

Execution

Let’s realize the vision.

Measure and Celebrate

We want that case study as much as you do!

We believe that time, like second-day tacos, shouldn’t be wasted. We know hope isn’t a game plan or a marketing strategy. We resolve that there is no room for drama (unless it’s part of a storyline we crafted.)
Be brave and clear. There’s always time to be kind. Winners want the ball. Uncomfortable is good.

We’ve worked with these guys (they’re the best.)